Hello there! If you're into makeup, you should be interested in a new cosmetic line that's recently hit Sephora stores Singapore: IT COSMETICS.
IT Cosmetics (the IT stands for “Innovative Technology”) is the brainchild of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. When experiencing skin rosacea herself, Jamie had found that makeup in the market both unaccommodating to her skin and unable to eliminate the redness. Hence, Lima founded IT Cosmetics in 2008 with the aim to help others fight skin-related issues such as acne and rosacea through makeup!
Furthermore, IT Cosmetics also has strong ethical foundations; all its products are paraben-free, cruelty-free, developed with dermatologists and plastic surgeons, clinically tested etc.
When I first tried IT Cosmetics makeup, I only applied it to half of my face in order to accurately judge its efficacy. I'd say that the difference isn't very clear from the photo but the result is satisfactory. From this trial, I can say IT Cosmetics is the perfect makeup to achieve the natural/no-makeup makeup look which is perfect for me. If you pay close enough attention to the right, you'd realize:
1. The brow are, in both shape and colour, more defined.
2. Evenly coloured lids with a slight reddish-taupe tone.
3. Lengthened and volumed eyelashes with darkened waterlines.
4. Slight coral blush on the cheek.
5. More pink on the lip.
(HEREON: WHAT I THOUGHT WAS AMAZING)
6: Powdery finish base that gives a layer of facial blur that masks imperfections. Note: no primer was used.
7. Dark circles under the eye concealed evenly.
8. Overall, the base doesn't look cakey or dry.
Top 5 favourites from the pile
*there's no order to this*
|1# Your Skin but Better CC|
Many talked about the hydrating component in this foundation. However, it left me with a powdery finish instead of a dewy one, and I liked that! This CC cream has made it into my favourites simply because of the illusion of flawless skin that it creates. This blurring technique has been a very popular feature in the Korean cosmetic products as it hides the appearance of pores and takes attention away from blemishes.
Texture: creamy with great consistencyI wouldn't say it is light-weight because the foundation I was using previously - Two Faced's Born This Way - felt much lighter and more liquidy/watery. This is, however, creamier with more consistency. Despite this, it is still easy to blend with fingers.
Benefits: full coverage foundation, SPF 50+ physical sunscreen, brightening color corrector, hydrating anti-aging serum, pore minimizing primer, dark spot corrector, moisturising day cream
|After the Your Skin but Better CC|
(pardon me for poor blending near the hairline haha I don't usually use foundation
and I was experimenting with fingers instead of using a beauty blender
- verdict: blends pretty ok despite me being sloppy)
Note: I used only one and a half pumps for this coverage. If you'd like a thicker coverage to hide blemishes, feel free to layer on. The consistency of this foundation is great and it'd be a good cream to cover blemishes or redness.
|2# Bye Bye Under Eye Concealer|
I'm really big on concealers. In fact, I'm big on any eye product due to my stubborn dark circles. Therefore, having a good concealer is imperative. Before this, I was using the NARS Radiant Creamy Concealer and it did live up to the hype.
Texture: The IT Cosmetics' Bye Bye Under Eye has a very different formula from the NARS Radiant Creamy Concealer. It has a creamier and thicker consistency while the latter is pretty liquidy. To use the concealer effectively, you need to warm the cream at the back of your hand by circling it around before applying. The consistency of the cream changes due to the frictional heat, allowing for better blending and smoother coverage.
Benefits: full coverage, anti-aging, and waterproof
|After the Bye Bye Under Eye|
What I thought was interesting:
1. The concealer seems to give a more dewy finish than the CC cream! While the packaging doesn't mention anything about the hydrating feature, it is doing a pretty good job of not leaving my under eye feeling dry and cakey. I had no problems with the Bye Bye Under Eye and the area surrounding my eye stayed moist and did not crease as much. So if you have combination of skin where you need to control oil on your t-zone, but you are dry around your eyes, this might be a game-changer.
2. I used the CC cream in the shade Light and the concealer in Medium. Despite this, the colour was lighter than the foundation.
|3# Brow Power Eye Brow Pencil|
I don't actually need to draw my brows after Browhaus' Brow Resurrrection. However, on occasions where I might fancy something darker and more defined, I'll give it a few more strokes. I've been a loyal fan to Etude House and Shu Uemura for their brow pencil but IT Cosmetics' Brow Power could be quite a strong contender.
|Thanks Ming for your kind contribution as a hand model|
|After Brow Power, Naturally Pretty Essential (eyeshadow)|
and Your Most Beautiful You (blush, contour, highlight) application
|4# Tightline 3-1|
|5# Superhero Mascara|
EYES EYES EYES. I'm all about the eyes. To me, the current holygrail of mascara is Browhaus' HD Mascara. Tightline and Superhero almost dethrone it. Despite the final result looking almost the same, there are differences upon greater scrutiny.
|Before the mascarasa|
|After the mascaras|
Tightline on the left/ Superhero on the right
Tightline is an interesting product. It is a primer, eyeliner and mascara all rolled into one. I'm not sure how to use it as a eyeliner so I used it as a mascara. Tightline's brush is unusual for a mascara wand; it is short and doesn't have bristles. However, the brush separates lashes well and doesn't clump! Overall, Tightline gives more volume while darkening the waterline. If I can nitpick on one thing, it would be that its formula uncurls the lashes. So you gotta wait till the lashes are dry again to begin curling them.
Superhero lengthens and strengthens the lashes well. It doesn't give volume on its first coat like Tightline, but I like that Superhero separates the lashes well too. No clumping!!!
I've already mentioned 5 products but this is..... not really a product. I just want to put it out there that the brushes are REALLY soft. I've some of the Zoeva's brushes and somehow... these seem to be softer??? Go give it a try yourself because these are available in Sephora Singapore afterall *wink*
|Your Most Beautiful You Palette|
I have always liked cream-based products. I like my blush in cream/liquid form. I like my highlighter and bronzer in cream too. So I might be a little biased against Your Most Beautiful You palette because of its the powder-based form. I find that such products accentuate pores or fine bums on the face, which is very unflattering. But if you've flawless and poreless complexion, hey why not!!!
I used the blush in this palette with the Your Skin but Better CC. Even though it is not something I'm used to, I can't deny that it looks pretty good.
Looking for swatches?
If you're looking for Your Most Beautiful You + Naturally Pretty Essential swatches, join me on Snapchat on 29 August! I''ll be doing Kylie Jenner style-swatching, sharing more about these two palettes and divulging some of my best makeup tips! So stay tuned!!!!
IT Cosmetics is now available on Sephora.sg
and Sephora Retail Stores on 1 September 2016
see you on Snapchat @irinatyt